Nostalgia

 Eighties Serge Lutens ad, Shiseido
via here

I remember a time when pale was considered beautiful and stylish. Lutens' eighties ads for Shiseido were the first beauty images I came across that used paleness an asset, as interesting, as beautiful.  They felt as a relief, a breath of fresh air, something I could actually identify with. They caught my eye when I was an adolescent and they still comfort me now.